BLUE ORCHID PR

Since the introduction to social media and yes I am taking it back to the old days of the first chat rooms there has been a surge of trending habits surrounding word of mouth promotion from happy and satisfied customers. It would simply start off as a conversation about something (didn’t matter what!) and then the questions would begin “Where did you get that? Or “How much is that?” Or “I have been trying to find one of those where did you get it?” or “What service do you have? “Or “How is their customer service?” A person would generally answer and possibly just possibly the other person would take the information given and buy into whatever it was.

Now that is exactly what happens every minute, of every day, of every week... you get the picture. With the inventions get it now social media apps and sites like twitter and face book the amount of marketing that goes into each company tweet is astounding. There are meetings upon meetings about how they want to approach the public, inform the public, assure the public and eventually make the public their consumer.

All it takes is one friend to tell another friend who puts it on face book, twitter, tumblr, dig, or whatever social media site they are on and then the world knows!  Welcome to the new way of influencing of consumer habits.

There are many types of ways it’s put out there:

The Direct: A person to person or site to site display of products and/or services that tell the person looking hey come on down and see if there is something you like, want, or need.

The Indirect: This one is my favorite, often done by a third party, sometimes they are supporters sometimes they are employees but they submerge themselves into the social media medium of their choice and all they talk about , refer too or push  is that product. When they are questioned they have the latest information but know how to pass it off as a friend talking to a friend rather than a salesman trying to get you to buy.

The Subliminal/Subtle : These are usually done with viral campaigns they give you bits and pieces of a ad, movie plot and then leave you hanging while playing so if it catches your eye , your left wondering “What was that and how can I find out more about it?”  It is also done by miscellaneously (but not really) dropping the information and forgetting about it. The theory behind this is: If they are curious (which we all are) we will dig deeper.

Social media has more of an influence than many would it credit for, think about the last thing that you have bought, I mean really think. Where did you get the information on where to buy it? What it was for? How much it cost? When it would be open to the public?  & why it was so important to have? I am sure at least 1-3 if not all of those questions were answered by a social media site.

So before you scoff at a tweet, fb status or whatever else it is... Think about how much impact it  made before it got to you.