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There have been several questions looming in this dark economy, with many companies in the fashion prospective taking major losses, the world is riding on fashion week.  We all wait anxiously via internet, media risers, and seats waiting for the enchanting beginning to what is hot and what is not for fall 2010 , but somewhere in the back of our minds we are also factoring will it be breathtaking  enough to have consumers pay full price for it.

Many merchants are praying that it is enough to insight a strong cash flow of purchases into their stores and shops.  This means Buyers will have to be extremely selective in what pieces they buy for the shops because until the economy does a complete turnaround, consumers are not going to be interested for a short term fix.  The items can be listed as discounted prices, but even at discount the cost can be rather high.  This means that these lines must contain a lot more staple pieces, but the answer to have the designers complied will not be completely given until fashion week is over.

I feel like fan at game with less than 30 seconds on the clock, will we be able to return to fashion fabulous with cost no longer being the option. I guess we will have to wait and see, but I do join the High Hopes Theory for fashion week.
 


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